The Pan American Exposition Booklet pictured above was recently acquired by the Rare Book Room. Dr. R[ay] V[aughn] Pierce sponsored the publication of this “Free Guide to the Exposition, Buffalo and Vicinity, with Map.” Not only did this booklet impart valuable information about the 1901 Expo and the Buffalo environs, but it also dispensed medical advice while it promoted “Dr. Pierce’s Golden Medical Discovery” and “Dr. Pierce’s Favorite Prescription” too! Pierce’s patented elixirs claimed to cure everything from pimples and problems nursing to hemorrhoids and heart failure.
This particular booklet is remarkable for its excellent condition and unique for the owner/visitor’s pencil annotations. The reader is transported back in time to October 7, 1901 when this person notes arriving at the Pan Am “at 15 to 2 p.m.” S/he makes full lists all of the buildings, the Midway and other sights s/he toured and was apparently a neighbor from the North based upon the last note in the booklet stating s/he “went on train & home … arrived in Toronto,” . There is even a note “saw spot where McKinley was killed.” There is a also a page on which s/he has tallied up his/her trips expenditures which add up to “880”. In 1901 this must have meant $8.80 although today such a trip to a world’s fair would probably cost upwards of $880.00!